Tally Up New York
Brand identity, mobile-first microsite, and social toolkit to mobilize support for Automatic Voter Registration in New York
Overview:
Tally Up New York is a grassroots effort advocating for Automatic Voter Registration (AVR). I created a clear, nonpartisan identity, a mobile-first one-page site designed for quick share-and-act, and a reusable set of social tiles organizers can adapt.
My Role:
Brand identity & messaging system
Website design & responsive layout
Social art direction & production
Asset toolkit for organizers (templates & exports)
