cultcode
A street-to-Wallet collectible game
Overview:
CultCode blends urban discovery with Apple Wallet passes. I designed the identity, the ticket system, and the end-to-end flow so players can scan a QR code in the wild, reveal a pass, add it to Wallet, and watch it evolve with points and timed reveals.
Logo & Identity
CultCode’s mark compresses “culture + code” into a modular symbol.
Street → Scan → Claim → Wallet
Players spot a CultCode sticker, scan the QR code, reveal a pass in the browser, add it to Apple Wallet, and see it update over time with points and reveals.
Pass Economy & Tiers
Value is mapped to a simple color & points system so rarity is clear at a glance.