My name is Bella Goldberg, and I design products that feel human.
Fascinated by human behavior and psychology, I love solving puzzles, and turning complex problems into simple, delightful interfaces and harmonious brand systems people want to use.
I approach each challenge like a story: understand the characters, map motivations, and design the least-friction path. I’ve led end-to-end product design, built design systems, created visual identities, and made accessible interfaces real across fintech (including AML/KYC), mobility, e-commerce, adtech, travel, and more.