door2door

Rider App Redesign (AV-ready)

Overview:

door2door is a white-label mobility platform for cities and operators. I redesigned the rider experience—search → options → booking—simplifying the IA, clarifying states, and hardening error/safety flows. The new prototype outperformed alternatives and was adapted for AV demos.

Process:

Audit & journey maps → ground-up IA → clickable prototypes (control/minimal/redesign) → task-based testing → iterate.

Product, UX, and UI — research, IA, prototyping, user testing, design system, AV white-labeling.

Result: ≈85% task performance lift; adopted as sales demo; AV-ready

Journey maps & decision trees

End‑to‑end user journeys and decision logic across onboarding → booking → safety

Wireframe boards

Ground‑up wireframes for search, options, tariffs, confirmation, and error states.

Prototype flows

Clickable prototypes with hardened error/empty‑ride handling and confirmation.

AV concept screens (Flux/Olli)

Using the new design, I prototyped AV-specific flows: on-board announcements, live Street View guidance, assistance notifications, boarding/exit, and emergency support.

Audio announcements on board