BELLA GOLDBERG
UX/UI and brand designer for AI products — from the first wireframe to the shipped interface.
15+ years · Vetted by Toptal (top 3%)
Selected work
UX/UI · DESIGN SYSTEM
Deepgram
Designed new components for Deepgram’s design system — live demos, interactive diagrams, pricing and forms — and reorganized a scattered component library.
UX/UI · DESIGN SYSTEM
Fitness match-making
Designed a workout-partner app for women from scratch for the MVP: UX, UI, design system and a clickable prototype, built around safety and trust.
UX/UI · AI-BUILT
Talk2Me Nice
Designed an AI English tutor from scratch in Figma and built the full live prototype myself in Figma Make. Every chat topic gets its own AI-illustrated character scene.
UX · DESIGN SYSTEM
Sinpex
Full UX overhaul of an AI-driven KYC/AML platform, and a Material-based design system for a product that had been built without designers.
UX/UI · DESIGN SYSTEM
AI tour guide
Designed an AI tour guide from scratch for the MVP: UX, UI, design system and a clickable prototype showing how the audio player and chat work.
BRAND
Twilight Snacks
Logo, identity and style guide for a cannabis-infused bakery, plus an original illustrated character, the cookie moon.
More projects
BRAND
Svitlo
identity for a refugee-support NGO
Tally Up New York
voter-registration campaign brand
See Forward Ukraine
identity for a youth education NGO
Kinesis Partners
identity & site for a revenue consultancy
Loft Taylors
identity for an industrial design studio
zerkrabbeltes
logo for a Berlin LED light artist
slateMath
logo for a kids’ math iPad app
Natan Dvir
identity & website for a photographer
MARKETING
McKinsey & Co
editorial graphics & data visuals
Renew Oceans
impact report for a plastic-cleanup NGO
Keren Wolf
e-commerce site for couture accessories
EXPERIMENTS
Credit Card Calculator
embeddable debt-payoff calculator
AI Voice Concept
landing page & app for a voice AI platform
Have a product that needs to make sense to people?
I’m available for freelance projects and roles.