Fitrah

Fitness match‑making for women (MVP)

My role: Product, UX, and UI; defined scope and success metrics; mapped onboarding / matches / profile / chat / booking flows; designed women‑first safety & privacy (verification, visibility controls, block/report); crafted matching rationale (“How you match”) and profile cards; built the starter design system and brand look & feel; prototyped the end‑to‑end pilot.

Challenge:

Finding a trainer or workout buddy that fits your goals, schedule, and comfort level is hard—especially for women who prioritize safety, privacy, and values‑aligned spaces. Existing fitness apps focus on content and tracking, not on trusted matching.

Fitrah pairs women with compatible workout partners and classes, built around safety, trust, and accountability.

Approach:

Framed the problem with lightweight onboarding questions and mapping

Mapped core flows: onboarding → match list → profile → chat/booking → check‑in

Prototyped hi‑fi; validated copy and safety settings with quick user reviews

Systematized UI: tokens, buttons, form fields, cards, empty states, and error patterns

User Journey

User journey flow diagram showing: launch → auth → onboarding fields → explore matches → Pass/Like → It’s a Match → chat → schedule session → sessions list → profile/settings.

Prototype flows

The clickable prototype covers the complete path from first launch to first session, with safety-by-design and transparent matching.

MVP Design Screens

Design highlights:

  • Brand tone: confident, supportive, non‑intimidating

  • Visual language: warm neutrals + energetic accent; rounded components; friendly typographic hierarchy

  • Content strategy: plain language, microcopy that reassures; transparent pricing & expectations

  • Accessibility: high contrast, large tap targets, form error states with clear recovery, screen‑reader‑friendly labels